Introduction, Meaning and Definition of Customer Relationship Management (CRM) Introduction, Meaning and Definition of Customer Relationship Management (CRM) Vimeo Media Embed Back to the course MKT206:Relationship Marketing Lessons Customers Service and Customer Loyalty 07:32 Reasons for Seeking Customer Satisfaction 07:04 Models of customer behaviour 06:58 Product decisions, planning and development 08:40 Product life cycle and new product development 07:59