MKT206:Relationship Marketing

Teacher Of Course

Dr. Ernest Izogo

Tutor

Information Of Course

Category

Management Sciences

Duration Time

Level

200 Level

Course Department

Business Administration

Course Features

Lessons Of Course

Introduction, Meaning and Definition of Customer Relationship Management (CRM) 09:39

Evolution of Customer Relationship Management (CRM) 07:16

Elements of CRM 08:39

CRM Technology Components/Customer Lifecycle/Loyalty 07:22

CRM Process and Customer Retention 06:15

CRM Strategies Tools/ Major areas of customer relationship management 07:26

Importance of CRM 08:14

CRM Planning Process and CRM Implementation CRM Planning Process and CRM Implementation

Customer Behaviour 07:29

Role and Responsibilities of CRM managers 05:48

Comment