Introduction, Meaning and Definition of Customer Relationship Management (CRM)

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Back to the course MKT206:Relationship Marketing

Lessons

Introduction, Meaning and Definition of Customer Relationship Management (CRM) 09:39

Evolution of Customer Relationship Management (CRM) 07:16

Elements of CRM 08:39

CRM Technology Components/Customer Lifecycle/Loyalty 07:22

CRM Process and Customer Retention 06:15

CRM Strategies Tools/ Major areas of customer relationship management 07:26

Importance of CRM 08:14

CRM Planning Process and CRM Implementation CRM Planning Process and CRM Implementation

Customer Behaviour 07:29

Role and Responsibilities of CRM managers 05:48